In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Joseph Sirosh, Founder & CEO of CreatorsAGI, to explore how go-to-market strategy fundamentally changes in the age of AI, and why trust, differentiation, and customer clarity matter more than ever.
With nearly three decades of experience leading AI initiatives at FICO, Amazon, Microsoft Azure, Compass, and Alexa Shopping, Joseph shares rare behind-the-scenes insights into how AI products actually make it to market, from early neural networks and fraud detection to today’s agentic AI systems.
The conversation spans founder-led sales, product-led vs. sales-led growth, and why AI forces companies to rethink how customers discover, evaluate, and trust complex products.
They dive into:
- How Joseph defines GTM as ICP clarity plus differentiated value, not tactics or channels.
- Why GTM is never static and must evolve alongside product and customer maturity.
- The role of trust in B2B buying, and why buyers are betting their careers on your product.
- Lessons from selling AI at hyperscale versus starting from zero as a founder.
- Why product-led growth resembles DevOps for go-to-market.
- When sales-led growth is unavoidable and why complex products demand partnership selling.
- The early pivot from creator-focused AI to B2B agentic AI at Creators AGI.
- A real GTM success story showing how AI agents cut sales cycles in half.
- Why customers can’t always tell you what AI product to build, and what founders should do instead.
- Practical advice for founders building GTM motions around emerging, fast-moving technology.
This episode is a masterclass in AI-native go-to-market strategy, blending deep technical insight with real-world GTM execution from one of the industry’s most experienced AI leaders.
Connect with Vijay Damojipurapu on LinkedIn
Connect with Joseph Sirosh on LinkedIn