Criteo: Bringing A Richer Experience Through Impactful Advertising With Nola Solomon
Key Takeaways
- Commerce Media Is a Real Category: Nola walks through why commerce media—the intersection of retail and advertising—has matured into its own GTM category, not just an AdTech sub-segment.
- Both Sides of the Marketplace Need GTM Love: Criteo serves marketers and media owners. Nola's GTM design has to engage two distinct buyer profiles, each with their own success metrics.
- SVP GTM Owns the Full Funnel: Nola's seat connects strategy, sales, customer success, and product marketing. Owning end-to-end is what lets her optimize for the metrics that matter at the C-suite.
- Richer Experiences Win Buyers: Generic ad placements lose to contextual, content-rich placements. Criteo's bet is that the future of advertising is experience-led, not impression-led.
- Global Tech Companies Need Local GTM: Criteo operates across geographies. Nola's playbook respects that the same product needs region-specific positioning, partnerships, and sales motions.
- Helping Customers Reach Their Goals: Nola frames GTM's job as helping customers hit their stated goals—not selling them what Criteo wants to push. The framing changes the daily conversations.
- AdTech GTM Demands Technical Depth: Nola argues GTM leaders in AdTech can't outsource technical fluency. The categories move too fast for non-technical leaders to keep up with.
Key Topics
What does it take to bring a rich experience to consumers as a leading commerce media platform? How does a global technology company help marketers and media owners reach their goal? Get ready to tune in and join Vijay Damojipurapu on today’s show. In this episode, Nola Solomon, The SVP of Go-to-Market at Criteo, shares the value Criteo brings to consumers in the marketplace and how she empowers the sales team and channels. Vijay and Nola also touch on how the business has evolved. Hear more insights as Nola shares more about Criteo.
Tune in to this episode now! Happy 2023 to allof you. This is the first episode in2023. HereI am. I‘m superexcited to receive,welcome,and host yet another go-to-market leader. Welcome to the show,Nola Solomon.
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