The Right Way To Create A Working Go-To-Market Strategy With Bhaskar Deka
Key Takeaways
- Beloved Products Need Working GTM: Bhaskar's foundational principle: even great products fail without targeted GTM. The discipline of strategy is what turns a beloved product into a growing business.
- Targeted Beats Broad: Bhaskar's argument against scattershot marketing: every dollar spent on the wrong audience is a dollar lost twice—missed pipeline now, brand drift later.
- EdCast's AI & Analytics Approach: Bhaskar walks through how EdCast structures its AI and analytics product GTM—a category where buyer understanding shifts every quarter.
- Strategy Without Execution Is Theater: Beautiful GTM strategy decks are everywhere; working strategies that ship are rare. Bhaskar's emphasis on the operational side of GTM.
- VP Role at the Strategy-Execution Bridge: Bhaskar's VP seat is exactly where GTM strategy turns into operational decisions. The role demands both strategic clarity and shipping discipline.
- AI Marketing Has Its Own Buyer Logic: Selling AI/analytics in 2021 was different from selling SaaS broadly. Bhaskar maps the buyer pain and value framing specific to the AI category.
- Strategy Is Iterative: Bhaskar treats GTM strategy as a living artifact—reviewed quarterly, updated based on field signal. Static strategy documents are how teams drift.
Key Topics
Coming up with beloved products is one of the most challenging aspects of running a business. With a well-thought and properly targeted go-to-market strategy, this process can become easier and way more efficient. To shed light on how this part of the business works, Vijay Damojipurapu interviewsBhaskar Deka, the Vice President of AI & Analytics Products atEdCast. Bhaskar goes deep on how they approach the go-to-market in their company, from using silos to their full potential, discussing their current top priorities, and considering more than one marketing direction. He also shares how to maximize resources in doing analytics and why mentorship is something every business person should never set aside. In this episode, I have Bhaskar Deka, who is the VP of AI Products at an up-and-coming startup namedEdCast.
Bhaskar, the reason why I reached out to you and I’m looking forward to having this conversation is for various things. One is you’ve got a tremendous background in the product side where you build and collaborate very closely with the engineering teams on the product. You’ve got a good and deeper perspective on AI and data science. I was impressed with your background working with larger companies, essentially the high-growth teams within other companies. You also got a good track record working with startups backed by top-tier venture capitalists. Welcome to the show, Bhaskar.
Choose Your Path
Make the call from where you are.
GTM TEAMS
You already have a motion. It’s not fully working at your current stage.
Fix the motion before you scale it.
FOUNDERS
You are the GTM motion. It doesn’t scale.
Make it repeatable before you hire into it.
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