Podcast

  There is no one recipe for success when it comes to go-to-market strategies. Each business is unique, and you need to be ready to adapt. In this episode, Vijay Damojipurapu interviews Karim Zuhri, the COO of Cascade. Karim builds a people culture, guides with data, and leads for impact. He discusses his previous experiences with product marketing and what it takes to drive customer success. Listen and learn from his experience in streamlining and focusing your business. — Listen to the podcast here   Go-To-Market Strategies: Driving Customer Success With Karim Zuhri I have with me Karim Zuhri from Australia, who is also the Chief Read More

  One of your main goals as an entrepreneur is to grow your business. While there are many ways you can go about that, Sangram Vajre, co-founder at Terminus, believes that the most important thing is for you to truly understand the go-to-market and what a good market is. He tells Vijay Damojipurapu that go-to-market is a process of transforming your business consistently and there are different stages that can help you with it. There’s the ideation stage, transition stage and the execution stage. All these stages combined with a great understanding of the platform market fit and product-market fit will create a path to your business’ success.  — Listen to the podcast here   Grow Your Business Exponentially Read More

  No matter which sales operations department you belong to, it’s important to point out that everybody’s rowing together. Vijay Damojipurapu’s guest today is Shaun P. Allen, sales director at Citrix. Here, Shaun discusses his journey into sales and how he defines the go-to-market and applies it to his company. Extending the framework he teaches his sales team, he then shares what he calls the D.A.L.I. model. He talks about how he uses it to direct sales operations, how they measure the metrics or KPIs, and how they overcome big barriers when it comes to executing their goals this 2021. Follow Shaun and Vijay in this conversation as you Read More

  What does the go-to-market strategy look like for a company that has seen rocket ship growth over the last couple of years? What did they do differently? Vijay Damojipurapu is with someone who has the answers to that. In this episode, he sits down with Jeff Reekers, the CMO of Aircall, to talk about the tremendous growth of the company and their overall go-to-market approach. Moving away from the America-first approach, Jeff talks about how they went to Europe and then expanded into India and other regions. He discusses doing content marketing across different markets, structuring a team and budgeting, investing in the end-to-end Read More

  Today’s technology brought the marketing strategy into the age of information overload, changing the game forever. Despite this change, building a strong audience connection is one thing that will evolve but never go away. Therefore, at every marketing level, what you can deliver is what will matter, even more than your brand name. Vijay Damojipurapu sits down with Tolgar Alpagut to talk about handling feedback to improve their processes, delivering content regularly through online means, and the importance of reliable customer service. He also provides a glimpse of how they do marketing technology as the Vice President of Marketing at Tatsoft, talking about building Read More

  There is bigger machinery behind enabling sales. In a B2B SaaS world, it doesn’t stop at building your customer and the buyer. It starts after the fact, which is about customer success, user adoption, and then retention. That is why the go-to-market is vital for any company, and Vijay Damojipurapu has the guest to speak to us about taking this strategy to his company. He sits down with Roger Beharry Lall, the VP of Marketing at Traction Guest. Here, he talks about his go-to-market journey, how he is going beyond the product launch, and thinking of the product roadmap, scaling, and building a community. Read More

  Nothing can come out of an excellent business strategy if the people behind it lack consistency and focus. Therefore, everything on the marketing side boils down to proper strategy execution, which involves communication and collaboration. Vijay Damojipurapu sits down with Jeremy Epstein to talk about how every CEO must learn the ins and outs of marketing or risk becoming ineffective business leaders. They discuss how well-targeted implementation of strategies can successfully transform marketing from a cost center to a revenue driver. Jeremy also dives deep into his work in the world of crypto and OKR as the CMO of Gtmhub, helping business leaders fully Read More

  The go-to-market is not a one-off strategy with a single end-point. It is an ongoing journey. The best companies take this to heart and continually get guided by this strategy. In this episode, Vijay Damojipurapu interviews the founder and CEO of  Nimbella, Anshu Agarwal, about applying the go-to-market to their business, sharing what their actionable plan looks like and how they use it to reach their targets. Anshu also takes us to her career journey and how it later evolved to starting Nimbella. She goes further into cloud computing and why companies are moving to serverless. Inspiring budding entrepreneurs out there, she then gives Read More

  In today’s internet-driven world, the influence and non-stop growth of the Software-as-a-Service or SaaS industry cannot be set aside. For Franco Caporale, this online environment is the best way to make it big in account-based marketing. Vijay Damojipurapu sits down with the CEO and Founder of SaaSMQL to talk about how he began his journey in the realm of ABM. Franco discusses the most effective strategies to approach potential clients, the differences between ABM and B2B marketing, his experiences in coping with remote setup, and the best way to increase business revenue. He also shares a bit about himself, from his family, the people Read More