Podcast

  The go-to-market is not a one-off strategy with a single end-point. It is an ongoing journey. The best companies take this to heart and continually get guided by this strategy. In this episode, Vijay Damojipurapu interviews the founder and CEO of  Nimbella, Anshu Agarwal, about applying the go-to-market to their business, sharing what their actionable plan looks like and how they use it to reach their targets. Anshu also takes us to her career journey and how it later evolved to starting Nimbella. She goes further into cloud computing and why companies are moving to serverless. Inspiring budding entrepreneurs out there, she then gives Read More

  In today’s internet-driven world, the influence and non-stop growth of the Software-as-a-Service or SaaS industry cannot be set aside. For Franco Caporale, this online environment is the best way to make it big in account-based marketing. Vijay Damojipurapu sits down with the CEO and Founder of SaaSMQL to talk about how he began his journey in the realm of ABM. Franco discusses the most effective strategies to approach potential clients, the differences between ABM and B2B marketing, his experiences in coping with remote setup, and the best way to increase business revenue. He also shares a bit about himself, from his family, the people Read More

  There is one undeniable and undisputed truth in business: if people have tremendous experiences using or buying your products, they will probably stick with you no matter what. And by knowing which product marketing strategies to put in place, no one can stop you from achieving favorable customer feedback and higher revenues. Kyle Lacy of Lessonly joins Vijay Damojipurapu to explain how offering excellent product experience and finding the right target market can lead to a major win for any business, eventually achieving a “forever orange” status. He also emphasizes how to properly align marketing and sales, which can improve not only business operations but Read More

  Businesses go from one level to the next. The further you are along, the more complex your business strategy will become. In terms of the go-to-market, startups and mature businesses also differ in their approach. Taking us through these stages, Vijay Damojipurapu invites Ajit Deshpande, the Vice President of Demand Generation at Marqeta, Inc. Here, Ajit shares his thoughts and observations between startups and businesses that are further along in the game and reveals some of the best practices of go-to-market leaders. He gives pieces of advice to leaders on building traction and scaling up—from marketing to leading a team with experimentation—and then reveals Read More

  Allowing your customers to understand where you are coming from and how they can personally relate to what you have to offer is the best way to build the go-to-market. By building empathy with your audience, you’re on the right track towards starting a successful connection. Joining Vijay Damojipurapu is Charlie Wilson, Chief Revenue Officer of cannabis provider Greenbits. Together, they discuss how to maximize human interaction to achieve an unparalleled customer experience, as well as the importance of well-targeted product manager-marketer collaboration. Charlie also talks about the most crucial marketing points every start-up business must know, especially in this time of pandemic and with the Read More

  Lead scoring is a vital element that sits at the intersection between marketing and sales. It’s something that companies need to think about from an early stage. It is a simple idea but it is often so poorly implemented that it doesn’t produce a lot of the results it is designed to produce. Breadcrumbs attempts to address the fundamental flaws of this process through a simple interface where people can design their own lead-scoring model within a matter of minutes. The company is the latest among several startups founded by Armando Biondi, the former COO of the digital marketing platform, AdEspresso. An active member Read More

  Coming up with beloved products is one of the most challenging aspects of running a business. With a well-thought and properly targeted go-to-market strategy, this process can become easier and way more efficient. To shed light on how this part of the business works, Vijay Damojipurapu interviews Bhaskar Deka, the Vice President of AI & Analytics Products at EdCast. Bhaskar goes deep on how they approach the go-to-market in their company, from using silos to their full potential, discussing their current top priorities, and considering more than one marketing direction. He also shares how to maximize resources in doing analytics and why mentorship is Read More

  Marketing is the perfect job for people with co-dominant brains because it demands both right-brain creativity and left-brain execution. Before becoming the CMO of Aryaka Networks, Shashi Kiran had more than two decades of experience in business and technology roles across a spectrum of organizations, ranging from early-stage startups to industry leaders. Trained as an engineer but tempered in the industry as a marketer and a leader, Shashi has had the most experience in marketing and product line management, with some roles straddling the two. He joins Vijay Damojipurapu on the show to talk about the nuances of marketing for early-stage startups versus that Read More

  SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the big fish. When it comes to targeted approaches, account-based marketing trumps everything else. Leela Gill, the VP of Marketing at Intelligence Node, specializes in this space and has a track record of delivering this strategy in the B2B SaaS marketing space. For her, account-based marketing is simply Marketing 101. Listen in as she joins Vijay Damojipurapu on the show to explain how this strategy works and how she engages her marketing team at Intelligence Node to deliver the Read More