Behind the scenes with top go-to-market practitioners to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way.

 

 

  • B2B 29 | Go To Market
      How can you focus on key aspects in your business for growth and organizational effectiveness? Listen to today’s episode as Jamie Cleghorn shares his experience in go-to-market. Raised by a data-driven marketer dad, he believes that marketing is in his DNA. He is part of Bain & Company which focuses on driving transformational change with clients, primarily in growth strategy, go-to-market effectiveness, and organizational alignment. He researched companies doing well, trying to isolate variables and discover the elements that drive above-market growth and share gain. This study found the pieces that he believes will define the future of the go-to-market. — Listen to the podcast here: Read More
  • B2B 28 | Customer Collaboration
      Collaboration inside your team is expected in any thriving business. But what if you can extend that collaboration to your customers? When it comes to go-to-market sales, having a transparent collaboration with the buyer and the seller is a lifesaver. That is what Accord is doing. Vijay Damojipurapu talks about this with the CEO and co-founder of Accord, Ross Rich. Learn how Ross built a go-to-market playbook for his team and how he started Accord. Learn the challenges of building something new in the market and how to get market validation. Discover more about go-to-market sales and Accord today! — Listen to the podcast Read More
  •     Maintaining customer focus should always be one of your top priorities in B2B. You must know the people you are serving to no matter what business you are in. In this episode, Vijay Damojipurapu is joined by Ravi Pendekanti, the SVP of Product Management and Marketing at Western Digital. Ravi shares how they achieved B2B success customer-centric tactics focused on listening to the needs of the market. He also breaks down how businesses should craft customer-focused strategies and the amazing benefits of doing so. Plus, Ravi shares the exciting projects they’re working on at Western Digital and the role of big data in Read More
  • B2B 26 | Moments That Matter
      How do you catch your clients’ attention then give them value fast? Write down the moments that matter! Vijay Damojipurapu’s guest today is Anthony Cessario, the VP, Industries & GTM Solutions at Clari. Anthony talks with Vijay about how you need to identify the moments you want your clients to experience. Do you want them to walk away feeling good? Do you want them to come back? After you identify the moments that matter, you can proceed to build your entire strategy around that objective. If you want tips on how to build that strategy, this episode’s for you. Tune in!  — Listen to Read More
  • B2B 25 Pradeep Nair | Go-To-Market
        When we think of go-to-market, we rarely see it as a long-term journey. Timescales are often quicker, thinking in terms of weeks, days, months, or even quarters. However, Pradeep Nair, the VP at Microsoft Azure, looks at the go-to-market as a multiyear journey. In this episode, he joins Vijay Damojipurapu to talk about why he believes this is so. Pradeep discusses how you can learn from almost every go-to-market opportunity, using it to inform you when you are about to do something new. He takes us deep into the go-to-market strategy for Azure—from the new markets to enter to the existing markets they grow in—and Read More
  • B2B 24 | Marketing Courage
        Marketing is always about finding your ideal customer. You need to really study their problems so that you can find a way to solve them. You have to have a unique and creative insight into your product to compete with the competition. This all requires a little bit of courage. Join your host, Vijay Damojipurapu and his guest Aditya Kothadiya on how to be a marketing leader. Aditya is the founder and CEO of Avoma Inc. He is well-versed in go-to marketing and product-led marketing. Learn how to find the courage as a leader to push through all the uncertainties in the business Read More
  • B2B 23 | Content Strategy
        Content is king, as Bill Gates once said. But how can organizations truly optimize their content strategy? In this episode, Vijay Damojipurapu is joined by  Sarah Allen-Short, Vice President of Marketing for Give And Take, Inc. Also known as the Marketing Doula, Sarah sheds some light on how content is fundamental not only in driving sales but in optimizing internal processes as well. She explains how businesses should incorporate content strategy into the sales process and create alignment within an organization. She also explains how she advises clients by providing support, information, and assistance as they “birth” their product. Tune in for some useful Read More
  • B2B 22 | Go To Market Strategies
      We are approaching a cloud-based world where everything is turning digital. How does the go-to-market strategy change? How do companies like Cisco adapt to new and different business strategies? Learn more about the process of GTM with the Head of GTM Strategies at Cisco, Sree Chadalavada. Before working with Cisco, Sree has worked with Gartner, a global research and advisory firm, in various roles for over 14 years. Now with Cisco, Sree is leading the GTM for their DNS Center. Catch Sree in this interview with your host, Vijay Damojipurapu, about how to market a subscription-based model and other business strategies. Discover why customer Read More
  • B2B 21 | Go To Market Strategies
      There is no one recipe for success when it comes to go-to-market strategies. Each business is unique, and you need to be ready to adapt. In this episode, Vijay Damojipurapu interviews Karim Zuhri, the COO of Cascade. Karim builds a people culture, guides with data, and leads for impact. He discusses his previous experiences with product marketing and what it takes to drive customer success. Listen and learn from his experience in streamlining and focusing your business. — Listen to the podcast here: Go-To-Market Strategies: Driving Customer Success With Karim Zuhri I have with me Karim Zuhri from Australia, who is also the Chief Operating Read More