Behind the scenes with top go-to-market practitioners to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way.
-
Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer’s needs rather than the product. This customer-centric approach is crucial for developing effective marketing strategies that resonate with the target audience. Actionable Tips: Identify Customer Pain Points: Conduct thorough market research to understand the specific problems your customers face. Craft Compelling Narratives: Develop marketing messages highlighting how your product Read More -
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared her career journey and deep insights into customer experience and success within the SaaS industry. From starting as an onboarding specialist to rising to a VP role, Rachel’s story highlights her initiative-driven approach and dedication to understanding customer needs. She emphasized the critical role of the first 90 days in customer engagement, the importance of aligning customer marketing with experience, and the need to balance empathy with revenue responsibilities. Rachel’s insights provide a comprehensive guide for anyone looking to excel in Read More -
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps between these departments and ensuring that products meet market demands. Andrew also shares insights from his career journey and the challenges CMOs face in budget allocation and decision-making. This episode provides valuable insights into the complexities of go-to-market strategies, the importance of alignment between teams, and the benefits of continuous learning Read More -
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into go-to-market strategies, emphasizing the importance of understanding the buyer’s perspective and aligning internal teams. Julien shares his career journey and insights on breaking down silos within marketing teams. He explains how he structures his marketing organization at Clari to foster collaboration and shared goals. The episode provides valuable takeaways on effective marketing strategies, the significance of emotional engagement, and the necessity of integrated teamwork in achieving business objectives. Listen to the podcast here: Collaborating With Sales For a POV That Resonates: Read More -
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a successful go-to-market strategy. Leo discusses the iterative nature of go-to-market efforts, the role of clear messaging and case studies, and the value of patience and continuous learning. Listen to the podcast here: Product Hunt Launch Secrets: A Conversation with Leo Bosuener Signature question: How do you view and define Read More -
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez’s insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional connection with your audience. Listen to the podcast here: Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Sears Let’s get into the signature question, which the listeners love. I mean, they love the Read More -
Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrepreneur, his strategies for building and scaling SDR teams, and the importance of collaboration and client involvement in crafting effective messaging. This episode is a treasure trove of actionable advice and nuanced understanding of modern marketing tactics. Listen to the podcast here: Expert GTM Insights from Tom Slocum: Building Read More -
In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers valuable insights into modern marketing practices. She delves into her career trajectory, emphasizing the fusion of analytical prowess with creative marketing instincts. Listen to the podcast here Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense Welcome to the latest episode of the B2B Go to Market Leaders Read More -
In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to thriving in today’s competitive landscape. Listen to the podcast here: Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing Hello again. Thank you for taking the time to listen to the newest episode. Or maybe it’s your first episode of the B2B Go to Market Leaders podcast but I’m deeply, Read More