This episode explores how Jared Robin defines go-to-market, his path from sales roles into founding RevGenius, why community became the product, how the group grew through LinkedIn and member participation, what inclusive community building looks like, how sponsorship monetization emerged, and why purpose-first, member-first work creates durable value.

Founder Stories

RevGenius: Building An Amazing Community With Jared Robin

RevGenius co-founder Jared Robin on building one of B2B sales' biggest communities, finding purpose through career disenfranchisement, and community-led GTM.

Key Takeaways

Community Compounds Over Years: RevGenius didn't appear overnight—Jared's been at it for years. The leverage now is the compounded result of consistent member-first work, not a single growth hack.
Disenfranchisement Can Spark Purpose: Jared's journey starts with feeling lost in conventional career paths. The discomfort became the fuel to build something that wouldn't exist otherwise.
RevGenius's Bottom-Up Community: The community grew from member contributions and peer-to-peer help, not top-down content. Jared resisted the temptation to over-program early—the community filled the space.
Community Is the Product: Members aren't an audience; they're the product. Jared's playbook treats every member-experience decision the way SaaS founders treat product roadmap.
Purpose-Driven Work Lasts: Communities that exist for transactional reasons die fast. Jared's case for purpose-first community building: the durability comes from why, not what.
Membership Beats Audience: Audience watches; membership participates. Jared draws the distinction sharply and builds RevGenius's metrics around participation, not impressions.
Build for Members First: Sponsors, vendors, partners—they come later. Jared's first 10,000 members were entirely about serving members. Monetization that started with members was natural; the other way around isn't.

Guest

Jared Robin, Co-Founder
RevGenius

Connect on Linkedin

Key Topics

Community Building, RevGenius, Community-Led GTM, Career Pivots, Founder Journey, B2B Sales Community, Purpose-Driven Work, Member-First Growth

It is uncommon to get disenfranchised from your career and journey toward your passion. Discover the remarkable journey that led today’s guest to success. Jared Robin, the Co-Founder ofRevGenius, navigates through his journey to find his core in building an amazing community. He also shares how LinkedIn helps him acquire amazing people around his business. Jared also explains the value of diversity and inclusivity in a community. Today, we are thrilled to embark on an incredible journey with the one and only Jared Robin. Get ready to dive deep into this captivating episode!

I hope you’re having a great day or evening, whatever may be the case. Here I am, super excited to have a new guest on the show. I’m thrilled to host Jared Robin. As you may have heard, he is a man of many backgrounds and many achievements, one of which is theRevGeniuscommunity. Without further ado, let’s welcome the guest and dive into the details here. Welcome, Jared. I am super thrilled.

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